DayToDay
Category
Reranding
Year
2018-2019
Old Logo
DayToDay is a dinner-kit delivery company which started in January 2016 with office in Cape Town, South Africa.
— Branding
Brand Strategy
Logo, Colors & Typography
Company Collateral
— Website
https://www.daytoday.co.za
— Process
I wanted to differentiate Day To Day with a superfresh bright green - setting an energetic tone that reflect the fresh-from-the-farm and fresh-out-of-the-box promise of the dinner kit experience.
The old logo was very dear to the client so I also kept some of the elements - the green color, the lief and the roundness, and rather gave them an update instead of a completely new design.
I wanted the new brand to look and feel fresh and healthy.
They had struggled with using the old logo on products and online, so I made sure their new logo was not too complicated and easy to use on print and digital products.
